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Certificate in Media Management (CMM)

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Programme Name : Certificate in Media Management
Programme Code : CMM
Programme Fee : Rs. 2500/-
Min Duration : 6 Month
Max Duration : 2 Year
Medium of Study : English
Eligibility : +2 Pass
Programme Coordinator :
Jyoti Prakash Mohapatra
Download Syllabus
Programme Details:

Learning Objectives
The programme is designed to acquaint the learners with the knowledge and skills of mass media organisation management. The programme blends the general principles and theories of management and their practical applications for managing the contemporary media organisation.
Learning Outcomes
After successful completion of this programme the learners will be able to apply the basics of communication and management in the functioning of a media organization.
Highlights of the Course:

  • Duration of the Course: 6 months (minimum) and 2 years (maximum)
  • Conduct of Classes: On weekends for 4 hours (preferably on Sundays)
  • Total Counselling Sessions: 16           
  • Study Hours: 480
  • Evaluation Methodology: Based on assignments and Term End Examination (TEE)

Target Group
Media professionals and individuals interested to pursue career in managing media
Eligibility Criteria: +2 pass
The Course shall be taught with Self-Learning Materials, E-learning Materials, OERs, Video Lectures and Project Assignments.

Course Structure

Course-01: Communication Concepts, History, Law and Ethics
Course-02: Management Principles and Applications
Course-03: Public Relations, Advertising & Media Management
Course-04: Management of Media Organisations

Programme activated in following Study Centres:
  1. S.B.R. Govt. Women's College, Berhampur (1101)
  2. Narasingh Choudhury (Autonomous) College, Jajpur (1301)
  3. G.M. University, Sambalpur (2801)